When it comes to thinking about Kapaas and its future, our mind becomes very clear on how we want to proceed. Our main aim is to bring our consumers closer to the origin of the product, reducing the middle channels. We aim to be a brand dealing in sustainable and organic raw materials including fabrics, accessories, trims and give our suppliers and artisans the recognition and pay that they deserve.
In recent years, the fashion industry has been under scrutiny for its wastefulness and its impact on the environment. As more and more consumers become aware of the issues surrounding fast fashion, they are demanding change from the brands they purchase from. In response to this, Kapaas is constantly exploring the concept of circular fashion.
Circular fashion is a system in which garments are designed to be reused, repaired, or recycled instead of being thrown away. This prevents clothing from ending up in landfill, and it also reduces the need for new resources to be used in the production of clothing. As the industry continues to move towards circular fashion, Kapaas is committed to being at the forefront of this change.
Within the next few years, we want Kapaas to be purely working under the label of circular fashion so we get the maximum value of every garment that is created and think about the entire life cycle of the garment. Our goal is to make sure that no garment goes to waste and that everything is reused, recycled, or up-cycled in some way. We want to be as efficient as possible with our resources and have as little impact on the environment as possible.
We know that this is ambitious, but with the Kapaas family by our side, we also know that it's possible. We've seen other companies do it and we know that there is a growing demand for sustainable fashion. We're committed to this goal and we won't stop until we achieve it.